





Branding Success Guide!
Everything you need to know to rock your photoshoot, and more....
I’m so incredibly happy that you trust me and have booked in a shoot. Truly, I am honoured to work with wonderful and incredible clients like YOU, and I’m so excited to see what we come up with together!
Personal branding photography is one of the best investments you can make for your business. By choosing to do this, you’re also saying “yes!” to more opportunities, to more professionalism, to more FUN, and to more chances to grow and shine in your business.
Shoot days with me are the perfect mix between strategy and life chats! I can't wait to devote my time to you, your business, and your incredible self!
Inside this Client Prep Guide, you’ll be able to find some resources and advice to make your shoot as wonderful as possible from the start. I’m so excited, and I hope you are too!
Jessica







Branding
Success Guide
Everything you need to know to rock your photoshoot, and more....
I’m so incredibly happy that you trust me and have booked in a shoot. Truly, I am honoured to work with wonderful and incredible clients like YOU, and I’m so excited to see what we come up with together!
Personal branding photography is one of the best investments you can make for your business. By choosing to do this, you’re also saying “yes!” to more opportunities, to more professionalism, to more FUN, and to more chances to grow and shine in your business.
Shoot days with me are the perfect mix between strategy and life chats! I can't wait to devote my time to you, your business, and your incredible self!
Inside this Client Prep Guide, you’ll be able to find some resources and advice to make your shoot as wonderful as possible from the start. I’m so excited, and I hope you are too!
Jessica

Planning...
Let's doThis

Planning ... Let's do This!

HelpMeto
HelpYou
Your business is going places, and I am here to help you to create the visuals that will help to fuel your momentum. When you take these next steps, I will have the details I need to start bringing those visuals to life. This is a collaborative process, and I'm here if you need help any step of the way. Let's do this.
01
Share your Pinterest Board
I highly recommend that you do this step - as a photographer and visual artist, it's helpful for me to understand what you're drawn to and what you envision for yourself through images. It also brings clarity to your preferences, helping you decide on location, wardrobe and props.
Feel free to include colours, quotes, locations, styling, wardrobe or any other visuals that capture the vibe you're wanting us to capture. You can either share the link to your Pinterest board with me via email, or add it to the prompt in your questionnaire.
Sidenote: The images we create will look like the images in my portfolio and not an exact copy of your inspo images. This step is here so we can get on the same page before moving forward. Your images will be unique and custom made for your business.
02
Fill Out Your Questionnaire
This is an absolutely essential step in our process, so please set aside time to get this done. No one out there knows your business like you do, and I want to know how best to create images that will catapult your marketing efforts. The more clarity we get during this step, the more powerful your images will be.
03
Schedule your Consultation
Once you've gotten your questionnaire filled out, I'll cover your personalised recommendations over the phone. It's important that we do this in a phone call, because there are a lot of details for us to get clear on. This is where we nail down your location, cover your wardrobe options, and talk about props and timeline, so get ready to make some big decisions!
Help Me to Help You
Your business is going places, and I am here to help you to create the visuals that will help to fuel your momentum. When you take these next steps, I will have the details I need to start bringing those visuals to life. This is a collaborative process, and I'm here if you need help any step of the way. Let's do this.
01
Share your Pinterest Board
I highly recommend that you do this step - as a photographer and visual artist, it's helpful for me to understand what you're drawn to and what you envision for yourself through images. It also brings clarity to your preferences, helping you decide on location, wardrobe and props.
Feel free to include colours, quotes, locations, styling, wardrobe or any other visuals that capture the vibe you're wanting us to capture. You can either share the link to your Pinterest board with me via email, or add it to the prompt in your questionnaire.
Sidenote: The images we create will look like the images in my portfolio and not an exact copy of your inspo images. This step is here so we can get on the same page before moving forward. Your images will be unique and custom made for your business.
02
Fill Out Your Questionnaire
This is an absolutely essential step in our process, so please set aside time to get this done. No one out there knows your business like you do, and I want to know how best to create images that will catapult your marketing efforts. The more clarity we get during this step, the more powerful your images will be.
03
Schedule your Consultation
Once you've gotten your questionnaire filled out, I'll cover your personalised recommendations over the phone. It's important that we do this in a phone call, because there are a lot of details for us to get clear on. This is where we nail down your location, cover your wardrobe options, and talk about props and timeline, so get ready to make some big decisions!

Create your
Board

I’ll always recommend diving deep into Pinterest to find things you connect with. In fact, I want to challenge you to create a Pinterest board that you can continually pull inspo from, whether it’s wardrobe choices or the general aesthetic you vibe with the most! Pinterest is a treasure trove of inspiration, filled with countless ideas, themes, and styles to help you bring your vision to life.
Whether you're seeking creative poses, stunning locations, favourite colour combinations, outfit ideas or unique props, Pinterest has it all. By creating boards and collecting images that resonate with you, you'll have a visual reference that we can use to tailor the photoshoot to your preferences. Creating a board for each inspiration topic also helps you narrow down your preferences, as you can see the similarities when all the images are displayed next to each other.
Using your Pinterest boards as a starting point, I will work with you to curate a custom photoshoot that perfectly captures your personality, style, and aspirations. So, let your imagination run wild, get inspired, so we can create some magical moments together!
Don't be perfect,
be real!


Create your
Board
I’ll always recommend diving deep into Pinterest to find things you connect with. In fact, I want to challenge you to create a Pinterest board that you can continually pull inspo from, whether it’s wardrobe choices or the general aesthetic you vibe with the most! Pinterest is a treasure trove of inspiration, filled with countless ideas, themes, and styles to help you bring your vision to life.
Whether you're seeking creative poses, stunning locations, favourite colour combinations, outfit ideas or unique props, Pinterest has it all. By creating boards and collecting images that resonate with you, you'll have a visual reference that we can use to tailor the photoshoot to your preferences. Creating a board for each inspiration topic also helps you narrow down your preferences, as you can see the similarities when all the images are displayed next to each other.
Using your Pinterest boards as a starting point, I will work with you to curate a custom photoshoot that perfectly captures your personality, style, and aspirations. So, let your imagination run wild, get inspired, so we can create some magical moments together!
Don't be perfect,
be real!

Hair&Makeup
AND What photographs WELL
Hair and makeup is a very personal decision. You naturally have preferences for how you want to show up in the world, but here are some guidelines based on what photographs best.
You'll feel more comfortable consistently sharing images of yourself if they are authentic to you. So take a look at the list below and choose to follow what feels best for you.

Hair&
Makeup
AND What photographs well
Hair and makeup is a very personal decision. You naturally have preferences for how you want to show up in the world, but here are some guidelines based on what photographs best.
You'll feel more comfortable consistently sharing images of yourself if they are authentic to you. So take a look at the list below and choose to follow what feels best for you.


Makeup Artists
VENDORS I LOVE
I wanted to share some of my trusted recommendations for hair and makeup artists around town, just in case you’re looking! While I definitely don’t think you need to get your hair and makeup professionally done (you’ll look great regardless), I know that it can be a huge stress reliever, time saver, and confidence booster. Below, find some recommendations that clients have loved. Don't forget you can also book with your local Sephora, Mecca, Myer or David Jones for makeup.
Brittany Mason
Hair and Makeup Artist
0421 213 688
hello@brittanymasonmakeup.com.au

Makeup Artists
VENDORS I LOVE
I wanted to share some of my trusted recommendations for hair and makeup artists around town, just in case you’re looking! While I definitely don’t think you need to get your hair and makeup professionally done (you’ll look great regardless), I know that it can be a huge stress reliever, time saver, and confidence booster. Below, find some recommendations that clients have loved. Don't forget you can also book with your local Sephora, Mecca, Myer or David Jones for makeup.
Brittany Mason
Hair and Makeup Artist
0421 213 688
hello@brittanymasonmakeup.com.au

Wardrobe
What to wear and what not
As you prepare for your personal branding photoshoot, there are a few things to keep in mind that will help you look and feel as confident and incredible as you already are. I love sharing these tips with my clients to help prepare and shop for shoots, so enjoy! And, more than anything, remember, you are ALREADY incredible just the way you are. These tips will help you know what looks good on camera!
DON'T BE AFRAID OF COLOUR.
I am a big fan of dressing in colours that you love! You don't have to stick to a navy blazer and white shirt if you want to wear something more original. I always recommend dressing in colours that you get complimented on, as it will naturally enhance your features.
DRESS TO MATCH YOUR BRAND
If you have established brand colours, I recommend incorporating these into your wardrobe. This way, the images will match your website, social media and any other marketing materials.
BRIGHT COLOURS CAN BE GREAT - BUT GO NEUTRAL WHEN IN DOUBT
Neutral is best when you're in doubt. If you want to use your images over and over, sticking with classic colours will stand the test of time.
WEAR MOSTLY SOLID COLOUR
To keep things simple, aim to wear solid colours. You can always wear layers and different textures to create dimension. Prints can be distracting if they are really big and overwhelming. But subtle patterns can look amazing, so don't rule them out altogether.
DO NOT BRING TWO OUTFITS IN THE SAME COLOUR
To make the most out of your photoshoot, aim to bring different styles and different colours. A black shirt looks a whole lot like a black dress in photos.
WEAR FITTED CLOTHING
Photographs can only capture one moment in time, and not so much the movement of your clothing. Anything oversized can make you look larger than you are, and quite boxy.
AVOID WRINKLES
Try on all your clothing in advance. Have everything ironed, on hangers, and ready to go days before your photoshoot.
SHOES RARELY MAKE IT INTO PERSONAL BRANDING PHOTOS
We are usually shooting higher up, so don't plan an outfit around your favourite shoes. However, you don't want to wear your favourite well-worn and scuffed shoes.
KEEP JEWELLERY MINIMAL UNLESS MAKING A STATEMENT
I love big earrings, but I know when I wear them in a photo that I'm making a choice. People will be looking at my earrings instead of my eyes. If jewellery is a big part of your style or your personal brand, please go ahead. Otherwise pick more subtle pieces.
CHOOSE NATURAL, NEUTRAL OR SKIN TONES FOR NAIL POLISH
Again, we don't want people staring at your nails instead of your face.
AIM FOR CLOTHING THAT ALSO COMPLIMENTS YOUR LOCATION
You want to make sure the colours you choose and the styles you choose complement the location you're shooting in.
MAKE SURE THAT WORDS ARE EASY TO READ
Cameras can only capture you from one angle at a time. Try looking in a mirror if you're wearing clothing with wording. Can you read it all from one angle?
TRANSITIONAL LENSES GO DARK IN GREAT LIGHTING
We are utilising lots of lighting to make sure you are captured in the most flattering ways. If you wear transitional lenses, you will want to bring another set of glasses.
GLASSES CAN BE ANGLED TO REDUCE GLARE
Many people ditch their glasses because they fear the glare. I've got tricks to get rid of glare, so bring your glasses. It's you!
SELF-CONFIDENCE
IS THE BEST OUTFIT!

Wardrobe
What to wear and what not to
As you prepare for your personal branding photoshoot, there are a few things to keep in mind that will help you look and feel as confident and incredible as you already are. I love sharing these tips with my clients to help prepare and shop for shoots, so enjoy! And, more than anything, remember, you are ALREADY incredible just the way you are. These tips will help you know what looks good on camera!
DON'T BE AFRAID OF COLOUR.
I am a big fan of dressing in colours that you love! You don't have to stick to a navy blazer and white shirt if you want to wear something more original. I always recommend dressing in colours that you get complimented on, as it will naturally enhance your features.
DRESS TO MATCH YOUR BRAND
If you have established brand colours, I recommend incorporating these into your wardrobe. This way, the images will match your website, social media and any other marketing materials.
BRIGHT COLOURS CAN BE GREAT - BUT GO NEUTRAL WHEN IN DOUBT
Neutral is best when you're in doubt. If you want to use your images over and over, sticking with classic colours will stand the test of time.
WEAR MOSTLY SOLID COLOUR
To keep things simple, aim to wear solid colours. You can always wear layers and different textures to create dimension. Prints can be distracting if they are really big and overwhelming. But subtle patterns can look amazing, so don't rule them out altogether.
DO NOT BRING TWO OUTFITS IN THE SAME COLOUR
To make the most out of your photoshoot, aim to bring different styles and different colours. A black shirt looks a whole lot like a black dress in photos.
WEAR FITTED CLOTHING
Photographs can only capture one moment in time, and not so much the movement of your clothing. Anything oversized can make you look larger than you are, and quite boxy.
AVOID WRINKLES
Try on all your clothing in advance. Have everything ironed, on hangers, and ready to go days before your photoshoot.
SHOES RARELY MAKE IT INTO PERSONAL BRANDING PHOTOS
We are usually shooting higher up, so don't plan an outfit around your favourite shoes. However, you don't want to wear your favourite well-worn and scuffed shoes.
KEEP JEWELLERY MINIMAL UNLESS MAKING A STATEMENT
I love big earrings, but I know when I wear them in a photo that I'm making a choice. People will be looking at my earrings instead of my eyes. If jewellery is a big part of your style or your personal brand, please go ahead. Otherwise pick more subtle pieces.
CHOOSE NATURAL, NEUTRAL OR SKIN TONES FOR NAIL POLISH
Again, we don't want people staring at your nails instead of your face.
AIM FOR CLOTHING THAT ALSO COMPLIMENTS YOUR LOCATION
You want to make sure the colours you choose and the styles you choose complement the location you're shooting in.
MAKE SURE THAT WORDS ARE EASY TO READ
Cameras can only capture you from one angle at a time. Try looking in a mirror if you're wearing clothing with wording. Can you read it all from one angle?
TRANSITIONAL LENSES GO DARK IN GREAT LIGHTING
We are utilising lots of lighting to make sure you are captured in the most flattering ways. If you wear transitional lenses, you will want to bring another set of glasses.
GLASSES CAN BE ANGLED TO REDUCE GLARE
Many people ditch their glasses because they fear the glare. I've got tricks to get rid of glare, so bring your glasses. It's you!
SELF-CONFIDENCE IS
THE BEST OUTFIT!

Stylists
VENDORS I LOVE
I wanted to share some of my trusted recommendations for wardrobe stylists around town, just in case you’re looking! While I definitely don’t think you need to hire a personal stylist, if you want help creating a capsule wardrobe (with a few great pieces for work), I know that these ladies can help.
Stylists
VENDORS I LOVE
I wanted to share some of my trusted recommendations for wardrobe stylists around town, just in case you’re looking! While I definitely don’t think you need to hire a personal stylist, if you want help creating a capsule wardrobe (with a few great pieces for work), I know that these ladies can help.
Props
IDEAS FOR CHOOSING YOUR PROPS
HOW TO CURATE THE RIGHT PROPS
When choosing what to bring for your photoshoot, I want you to think about two things. What will help you create more content for your business, and what will help you communicate a thought or idea with your ideal clients?
I hear a lot of questions about colour schemes and colours to accompany your branding when choosing props. My biggest recommendation is not that you have to match your colours - it's more that you don't want them to clash.
I've listed some ideas below just to get your gears turning, but here are some prompts to give you some ideas.
SHOW THE PROCESS
Do you have a special process that we could visually capture using props? Consider printing something off if you're an online based business.
Bring guides, books, or props that simply represent the work that you do.
SHOW OFF YOUR PERSONALITY
One of the perks of personal branding photography is that it helps your audience feel connected to you as a person, and not JUST as a business. Let's show them who you are! Are there things that you do that are meaningful to you? Things you love? Is there anything that would resonate with your specific audience?
DO AN AUDIT
Take a look through your website or your assets and see what could be improved with your personal brand images.
Do you have a blog where you regularly cover a certain topic? Do you need title cards for your YouTube channel? Do you lead people to a thank you page on your website that could be improved with a celebratory image?
Take a moment to look through what you already have and also consider any upcoming launches, holiday campaigns or products that you have coming out that may need images with props.
Don't let this stage overwhelm you. My rule of thumb here is that while you could bring a tonne of props to your shoot, try not to bring more than what would fit in a medium-sized box. Props can give you more content in the end, but the portraits focused on you will be your most powerful marketing images.

Props- what to bring
IDEAS FOR CHOOSING YOUR PROPS
HOW TO CURATE THE RIGHT PROPS
When choosing what to bring for your photoshoot, I want you to think about two things. What will help you create more content for your business, and what will help you communicate a thought or idea with your ideal clients?
I hear a lot of questions about colour schemes and colours to accompany your branding when choosing props. My biggest recommendation is not that you have to match your colours - it's more that you don't want them to clash.
I've listed some ideas below just to get your gears turning, but here are some prompts to give you some ideas.
SHOW THE PROCESS
Do you have a special process that we could visually capture using props? Consider printing something off if you're an online based business.
Bring guides, books, or props that simply represent the work that you do.
SHOW OFF YOUR PERSONALITY
One of the perks of personal branding photography is that it helps your audience feel connected to you as a person, and not JUST as a business. Let's show them who you are! Are there things that you do that are meaningful to you? Things you love? Is there anything that would resonate with your specific audience?
DO AN AUDIT
Take a look through your website or your assets and see what could be improved with your personal brand images.
Do you have a blog where you regularly cover a certain topic? Do you need title cards for your YouTube channel? Do you lead people to a thank you page on your website that could be improved with a celebratory image?
Take a moment to look through what you already have and also consider any upcoming launches, holiday campaigns or products that you have coming out that may need images with props.
Don't let this stage overwhelm you. My rule of thumb here is that while you could bring a tonne of props to your shoot, try not to bring more than what would fit in a medium-sized box. Props can give you more content in the end, but the portraits focused on you will be your most powerful marketing images.

INSPIRATION LIST
Set Up Your Prop Box Now!!
This is a simple tip that will help you get all of your props together before your photoshoot.
I suggest grabbing a box right now that you leave in your office or your living room. This box is just for your photoshoot props. Anytime you see something that might be great for a photo, or be perfect in a picture to accompany a blog post, add it to the box.
If you have a specific colour scheme for your brand, try printing out those colours and taping them to the box. That way, you can see easily the items you're adding next to your brand colours.
On photoshoot day, just grab your box along with your clothes and head to the shoot.

INSPIRATION LIST
Set Up Your Prop Box Now!!
This is a simple tip that will help you get all of your props together before your photoshoot.
I suggest grabbing a box right now that you leave in your office or your living room. This box is just for your photoshoot props. Anytime you see something that might be great for a photo, or be perfect in a picture to accompany a blog post, add it to the box.
If you have a specific colour scheme for your brand, try printing out those colours and taping them to the box. That way, you can see easily the items you're adding next to your brand colours.
On photoshoot day, just grab your box along with your clothes and head to the shoot.

Locations
SOME OF MY FAVOURITE PLACES TO SHOOT
Here in Perth, we have many locations to choose from for your personal brand images. There is no right or wrong location for your shoot, only the best one that suits your brand!
The first question I would ask is what locations do you already have available or access to? Maybe you are part of a co-working space, or you have the perfect home office. Or maybe your best friend has just renovated their home and would love for you to use it?? We start by looking at what you could already use that is suitable at no cost.
Everyone has different needs in terms of locations, so if you do need to hire a space, you have options. I have created this list for some of the most popular spots in Perth at the moment, to give you an idea of what is available. Feel free to due your own scouting, there are som many spots to choose from.
During our planning, let me know if there is a location you'd prefer, otherwise we can decide together based on the answers in your questionnaire, and the style that becaome clear in your pinterest boards.
Carine Home Studio
A cosy little studio located in my home in Carine. Styled with a limewashed moulded wall and neutral furnishings, this area breathes classic elegance.
I also have pop-up backdrops in both black and white for classic style headshots.

Your Office or Workspace
If you want to capture your photos where the business thrives, I am happy to come to your workspace. This could be an office, an artist's studio, your gym - wherever it is that you do business.
Send me photos of your space and we can start planning!

Urban Street Locations
Cafe, laneway, public art or classic architecture. Perth has the perfect urban location to suit your business needs.
Let me know what you are drawn to, and we can narrow down the choices to the perfect spot for your shoot.

Out in Nature
Beach, bush, flowers or fields; we can take advantage of Perth’s natural light and big skies to create relaxed, energetic imagery that feels fresh and free.
Let’s chat to source an outdoor location (and season) that works for your brand.

Locations
SOME OF MY FAVOURITE PLACES TO SHOOT
Here in Perth, we have many locations to choose from for your personal brand images. There is no right or wrong location for your shoot, only the best one that suits your brand!
The first question I would ask is what locations do you already have available or access to? Maybe you are part of a co-working space, or you have the perfect home office. Or maybe your best friend has just renovated their home and would love for you to use it?? We start by looking at what you could already use that is suitable at no cost.
Everyone has different needs in terms of locations, so if you do need to hire a space, you have options. I have created this list for some of the most popular spots in Perth at the moment, to give you an idea of what is available. Feel free to due your own scouting, there are som many spots to choose from.
During our planning, let me know if there is a location you'd prefer, otherwise we can decide together based on the answers in your questionnaire, and the style that becaome clear in your pinterest boards.
Carine Home Studio
A cosy little studio located in my home in Carine. Styled with a limewashed moulded wall and neutral furnishings, this area breathes classic elegance.
I also have pop-up backdrops in both black and white for classic style headshots.

Your Office or Workspace
If you want to capture your photos where the business thrives, I am happy to come to your workspace. This could be an office, an artist's studio, your gym - wherever it is that you do business.
Send me photos of your space and we can start planning!

Urban Street Locations
Cafe, laneway, public art or classic architecture. Perth has the perfect urban location to suit your business needs.
Let me know what you are drawn to, and we can narrow down the choices to the perfect spot for your shoot.

Out in Nature
Beach, bush, flowers or fields; we can take advantage of Perth’s natural light and big skies to create relaxed, energetic imagery that feels fresh and free.
Let’s chat to source an outdoor location (and season) that works for your brand.

Relax, you are in good hands.
I'm here for you every step of the way!
Alright, friends — your shoot is almost here! I wanted to remind you that you are amazing, incredible, and impactful already… and this shoot you’ve booked is going to help you leverage that and capitalize on it even more. How dang cool is that?
If you’re feeling a little anxious or nervous, that’s totally normal… and it’s totally ok, too. You’re stepping into a space that’s built to make you get out of your comfort zone, and you’re allowing yourself to be uncomfortable. THAT, my friends, is a massive, massive deal — and I just know it’s going to pay off.
Now, I’ll see you soon (so soon!) on our shoot date, and I’m around if you have any questions or concerns at all. Don’t hesitate to reach out… that’s what I’m here for! More importantly, I’m here for you. Every step.
Relax, you are in good hands.
I'm here for you every step of the way!
Alright, friends — your shoot is almost here! I wanted to remind you that you are amazing, incredible, and impactful already… and this shoot you’ve booked is going to help you leverage that and capitalize on it even more. How dang cool is that?
If you’re feeling a little anxious or nervous, that’s totally normal… and it’s totally ok, too. You’re stepping into a space that’s built to make you get out of your comfort zone, and you’re allowing yourself to be uncomfortable. THAT, my friends, is a massive, massive deal — and I just know it’s going to pay off.
Now, I’ll see you soon (so soon!) on our shoot date, and I’m around if you have any questions or concerns at all. Don’t hesitate to reach out… that’s what I’m here for! More importantly, I’m here for you. Every step.